Art of Play Social Posts - Batch 2
The Art of Play guys asked me to do another batch of videos for their cool products, and there was no way I was gonna back down. This time round we have two unique products and one familiar face to everyone.
I put the final videos at the end of the project since they are vertical and clutter the space, but here are some gifs of the shots!:
Art of Play sent me two of the products to see how the experience actually is, besides the rubik's cube since everyone knows what it should look like:
There were some new things I wanted to try out in these videos. I just wanted to experiment with some new tricks and fool around with using mograph tools.
For the CMYK Colour Cube, I wanted to fragment the ground similar to how the cube fragments light, so I used matrix objects and a voronoi fracture to splice the floor however I want. As I was playing around with them, I realised I could animate the matrix to make a really cool effect! That was the result of the main video's environment shifting around.
For the rubik's cube, I wanted to make it as flat and simpleas possible, almost like a geometric style video to emulate the graphic style that they had back in the 70s. I used fields to animate them one by one, shifting like how the rubik's cube can rotate every side individually, making new colour combinations.
Bridget was unique in that I wanted to reference a TV show that was trending at the time: Queen's Gambit. It was similar in that bridget was a game of strategy using tetris blocks essentially. In the TV show, there were sequences where the main character could imagine the pieces like shadows, and I loved the effect, so I incorporated them into the video. I did the shadows in after effects so I could control the blur and shaking motion.
Something that the real CMYK Colour cube didn't have were refractions, but I wanted to give it a finishing touch, so I added fake refractions, a similar technique to when I did the soma cube in Batch 1. It was a cheat method, but hey better than spending hours to render something that is so small and minor.
Here are some of the ungraded styleframes straight from redshift. These were pretty much the final styleframes I sent over to Art of Play. Since I replanned the animation and how it will move, it wasn't hard to animate these, since I set up the scene with the overall movement in mind.
Here are the final videos (I told you it would be cluttery), thank you for watching!
